Nudge: Improving Decisions About Health, Wealth, and Happiness
- 11h 26m 56s
- Cass R. Sunstein, Richard H. Thaler
- Gildan Media
- 2009
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.
Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
In this Audiobook
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Chapter 1 - Biases and Blunders
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Chapter 2 - Resisting Temptation
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Chapter 3 - Following the Herd
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Chapter 4 - When Do We Need a Nudge?
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Chapter 5 - Choice Architecture
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Chapter 6 - Save More Tomorrow
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Chapter 7 - Naïve Investing
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Chapter 8 - Credit Markets
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Chapter 9 - Privatizing Social Security: Smorgasbord Style
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Chapter 10 - Prescription Drugs: Part D for Daunting
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Chapter 11 - How to Increase Organ Donations
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Chapter 12 - Saving the Planet
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Chapter 13 - Improving School Choices
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Chapter 14 - Should Patients Be Forced to Buy Lottery Tickets?
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Chapter 15 - Privatizing Marriage
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Chapter 16 - A Dozen Nudges
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Chapter 17 - Objections
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Chapter 18 - The Real Third Way
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Chapter 19 - The Bonus Chapter: Twenty More Nudges
