Pour Your Heart Into It

  • 2h 55m 32s
  • Dori Jones Yang, Howard Schultz
  • Recorded Books, Inc.
  • 2007

The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you," and "Everything matters," Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

In this Audiobook

  • Part One - Rediscovering Coffee: The Years up to 1987
  • Part Two - Reinventing the Coffee Experience: The Private Years, 1987–1992
  • Part Three - Renewing the Entrepreneurial Spirit: The Public Years, 1992–1997