Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
- 14h 53m 25s
- Guy Kawasaki
- Recorded Books, Inc.
- 2008
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.
In this Audiobook
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CHAPTER 1. Flounders (sic) at Work
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CHAPTER 2. The Inside Story of Entrepreneurship
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CHAPTER 3. The Art of Intrapreneurship
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CHAPTER 4. The Art of Commercialization
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CHAPTER 5. Mantras for Dummies
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CHAPTER 6. The Investor Wish List
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CHAPTER 7. The Art of Getting the Attention of Investors
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CHAPTER 8. The Art of Executive Summary
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CHAPTER 9. The 10/20/30 Rule of Pitching
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CHAPTER 10. The Top Ten Lies of Venture Capitalists
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CHAPTER 11. The Top Eleven Lies of Entrepreneurs
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CHAPTER 12. The Art of Raising Angel Capital
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CHAPTER 13. The Inside Scoop on Venture Capital Law
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CHAPTER 14. The Top Sixteen Lies of Lawyers
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CHAPTER 15. The Venture Capital Aptitude Test(VCAT)
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CHAPTER 16. The Paradox of Strategy: How Apple Blew It and Microsoft Got Lucky
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CHAPTER 17. The Zen of Business Plans
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CHAPTER 18. The Art of Financial Projections
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CHAPTER 19. Financial Models for Underachievers
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CHAPTER 20. The Art of Execution
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CHAPTER 21. After the Honeymoon
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CHAPTER 22. The Art of Bootstrapping
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CHAPTER 23. The Art of the Board Meeting
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CHAPTER 24. How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, Long-Tail, Social-Media Site for $12,107.09
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CHAPTER 25. The Art of Innovation
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CHAPTER 26. The Seven Sins of Solutions
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CHAPTER 27. The Myths of Innovation
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CHAPTER 28. The Sticking Point
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CHAPTER 29. The Lies of Engineers
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CHAPTER 30. How to Kick Silicon Valley's Butt
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CHAPTER 31. The Purest Form of Engineering: Woz
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CHAPTER 32. Stupid Ways to Hinder Market Adoption
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CHAPTER 33. The Name Game
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CHAPTER 34. The Art of Branding
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CHAPTER 35. Frame or Be Framed
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CHAPTER 36. Get a Clue: The Global Youth Market
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CHAPTER 37. The Lesson of Tam's Art Gallery
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CHAPTER 38. The Art of Selling
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CHAPTER 39. The Art of Distribution
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CHAPTER 40. The Art of Evangelism
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CHAPTER 41. DIY PR
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CHAPTER 42. Straight from the Press's Mouth
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CHAPTER 43. Forget the Influencers After All?
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CHAPTER 44. The Effective E-mailer
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CHAPTER 45. The Zen of Presentations
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CHAPTER 46. How to Get a Standing Ovation
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CHAPTER 47. As Good as Steve Jobs
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CHAPTER 48. Speaking as a Performing Art
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CHAPTER 49. How to Be a DEMO God
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CHAPTER 50. How to Kick Butt on a Panel
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CHAPTER 51. How to Be a Great Moderator
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CHAPTER 52. The Art of Blogging
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CHAPTER 53. The Psychology of Influencing People
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CHAPTER 54. The Art of Creating a Community
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CHAPTER 55. The Art of Customer Service
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CHAPTER 56. Power 3.0: Kinder, Gentler, and Better
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CHAPTER 57. The Art of Schmoozing
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CHAPTER 58. The Art of Sucking Down
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CHAPTER 59. The Art of Sucking Up
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CHAPTER 60. How to Suck Up to a Blogger
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CHAPTER 61. The Art of Partnering
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CHAPTER 62. The Top Ten Lies of Partners
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CHAPTER 63. Ten Questions “with” Jackie Onassis
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CHAPTER 64. The Art of Defensibility
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CHAPTER 65. Counterpoint: Patents and Defensibility
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CHAPTER 66. The Art of Driving Your Competition Crazy
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CHAPTER 67. How to Remain Sane
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CHAPTER 68. The Art of Recruiting
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CHAPTER 69. Real-World Recruiting
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CHAPTER 70. Thirteen Questions with Libby Sartain, Chief People Yahoo!
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CHAPTER 71. Career Guidance for This Century
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CHAPTER 72. Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Whom to Ask
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CHAPTER 73. Nine Questions to Ask a Startup
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CHAPTER 74. How to Get a Job on craigslist
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CHAPTER 75. How to Not Hire Someone via craigslist
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CHAPTER 76. The Effort Effect of Carol Dweck
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CHAPTER 77. The Art of Laying People Off
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CHAPTER 78. The Art of Firing
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CHAPTER 79. Work as a Prison?
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CHAPTER 80. How to Not Choke
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CHAPTER 81. Mavericks in the Workplace
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CHAPTER 82. Ten or So Things to Learn This School Year
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CHAPTER 83. “Why Smart People Do Dumb Things”
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CHAPTER 84. Why Smart Companies Do Dumb Things
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CHAPTER 85. How to Prevent a Bozo Explosion
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CHAPTER 86. Are You an Egomaniac?
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CHAPTER 87. The No-Asshole Rule
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CHAPTER 88. Is Your Boss an Asshole?
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CHAPTER 89. The Top Seventeen Lies of CEOs
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TIMEOUT. What's Your EQ (Entrepreneurial Quotient)?
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CHAPTER 90. The Six Lessons of Kiva
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CHAPTER 91. Social Entrepreneurship
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CHAPTER 92. Making the Transition from the Corporate to Nonprofit World
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CHAPTER 93. The Art of Surviving
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CHAPTER 94. My Hindsights in Life
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