Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

  • 3h 15m 59s
  • Andrea Coville, Paul B. Brown
  • Gildan Media
  • 2014

Relevance takes us through the dimensions of relevance—both qualitative and quantitative—in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.

In this Audiobook

  • Chapter 1: Are you Relevant?
  • Chapter 2: Everything is Personal
  • Chapter 3: Dimensions of Relevance (I): Quantitative
  • Chapter 4: Dimensions of Relevance (II): Qualitative
  • Chapter 5: Dimensions of Relevance (III): Circumstances
  • Chapter 6: Relevance: Why are we Making this Effort?
  • Chapter 7: How to Become (and Stay) Relevant
  • Chapter 8: Relevance and Innovation
  • Chapter 9: How to Become Irrelevant
  • Chapter 10: How to Regain Relevance