Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
- 3h 15m 59s
- Andrea Coville, Paul B. Brown
- Gildan Media
- 2014
Relevance takes us through the dimensions of relevance—both qualitative and quantitative—in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.
In this Audiobook
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Chapter 1: Are you Relevant?
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Chapter 2: Everything is Personal
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Chapter 3: Dimensions of Relevance (I): Quantitative
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Chapter 4: Dimensions of Relevance (II): Qualitative
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Chapter 5: Dimensions of Relevance (III): Circumstances
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Chapter 6: Relevance: Why are we Making this Effort?
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Chapter 7: How to Become (and Stay) Relevant
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Chapter 8: Relevance and Innovation
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Chapter 9: How to Become Irrelevant
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Chapter 10: How to Regain Relevance
