Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

  • 3h 15m 59s
  • Andrea Coville, Paul B. Brown
  • Gildan Media
  • 2014
This audio edition guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.