Reputation Capital: How to Navigate Crises and Protect your Greatest Asset
- 6h 8m 56s
- T.J. Winick
- Berrett-Koehler Publishers
- 2022
In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them.
