Rethinking Prestige Branding: Secrets of the Ueber-Brands

  • 22m 44s
  • JP Kuehlwein, Wolfgang Schaefer
  • Skillsoft
  • 2018
Rethinking Prestige Branding explores what it takes to build, grow, and improve a brand in today's changing consumer environment. In this Summary, we discuss the salient points of the book based on our interpretation of its content.