Rethinking Prestige Branding: Secrets of the Ueber-Brands
- 22m 44s
- JP Kuehlwein, Wolfgang Schaefer
Rethinking Prestige Branding explores what it takes to build, grow, and improve a brand in today's changing consumer environment. In this Summary, we discuss the salient points of the book based on our interpretation of its content.
YOU MIGHT ALSO LIKE
Channel Customer Service Operations
Rating 5.0 of 1 users (1)