Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
- 11h 29m 51s
- Clayton M. Christensen, Erik A. Roth, Scott D. Anthony
- Recorded Books, Inc.
- 2004
Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
In this Audiobook
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Chapter One: The Signals of Change—Where Are the Opportunities?
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Chapter Two: Competitive Battles—How to Size Up Competitors
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Chapter Three: Strategic Choices—Identifying Which Choices Matter
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Chapter Four: How Nonmarket Factors Affect Innovation
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Chapter Five: Disruptive Diplomas—The Future of Education
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Chapter Six: Disruption Spreads Its Wings—The Future of Aviation
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Chapter Seven: Whither Moore's Law?—The Future of Semiconductors
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Chapter Eight: Healing The 800-Pound Gorilla—The Future of Health Care
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Chapter Nine: Innovation Overseas—Using Theory to Assess Corporate and Country Strategies
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Chapter Ten: Breaking the Wire—The Future of Telecommunications
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