Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence
- 6h 2m 24s
- Dan Gregory, Kieran Flanagan
- Gildan Media
- 2014
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.
This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.
In this Audiobook
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Chapter 1: A matter of survival
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Chapter 2: The Happy Delusion
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Chapter 3: Why failure happens
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Chapter 4: Tell me WIIFM
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Chapter 5: Offer a reward
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Chapter 6: Make it enjoyable
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Chapter 7: Flip the fear
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Chapter 8: Link it to the known
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Chapter 9: Show them they're not alone
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Chapter 10: Make it simple
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Chapter 11: Make it easy (lazy)
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Chapter 12: Make it hard not to
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