Selling the Sizzle: Hot Marketing Strategies for Business Owners
- 11h 28m 52s
- Bryan Heathman, Christo Hall, Franziska Iseli, Tom Corson-Knowles
- Blackstone Audio, Inc. dba Blackstone Publishing
- 2017
Are you looking for fresh ideas for growing your business through marketing campaigns, but aren’t sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It’s true that one of the most important hats you’ll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business.
For many, marketing a business can entail a lot of guesswork—but it doesn’t have to. Enjoying the freedom to make impactful decisions goes hand-in-hand with owning your own business. But that doesn’t mean you have to go it alone. Get the most from your marketing campaigns by leveraging the power of Facebook, broadcast email, business branding, public relations strategies, and more. Learn how to keep your business raking in profits from auto-pilot campaigns, even while you’re away on vacation. Tap into the expertise of four distinguished authors together in one power-packed audio, and take your business to a whole new level. Imagine what you can do with even just a sampling of the topics covered in this essential audio program.
In this Audiobook
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Earnings Disclaimer
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Why I Wrote This Book
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Why You Should Read This Book
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Chapter 1 - Facebook Marketing Strategy – The Why
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Chapter 2 - Getting Started with Facebook – Your Personal Profile
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Chapter 3 - How Facebook Works
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Chapter 4 - Setting Up Your Business with a Facebook Fan Page
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Chapter 5 - Facebook Marketing Strategy – The Step-by-Step System
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Chapter 6 - Everything You Need to Know about Facebook Ads
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Chapter 7 - New Facebook Offers
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Chapter 8 - Things to Avoid
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Chapter 9 - Facebook Apps
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Chapter 10 - Facebook Analytics
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Special Facebook Group for Readers
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Connect with Tom
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About the Author
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One Last Thing…
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Earnings Disclaimer
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Why I Wrote This Book
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Introduction
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1. Facebook
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2. YouTube
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3. Twitter
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4. LinkedIn
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5. Pinterest
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6. Niche Forums
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7. Affiliates
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8. Online Joint Venture Partners
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9. Create a Podcast or Web TV Show
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10. Blogging
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11. Guest Blogging
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12. eBook Publishing and Marketing
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13. Pay-Per-Click Ads
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14. Squidoo
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15. Video Marketing
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16. Search Engine Optimization
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17. Offer a Free Report
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18. Article Writing
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19. Create a Song
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20. Create Something Outrageous
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21. Create a Membership Site or Program
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22. Blogger Product Reviews
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23. Coupon Sites
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24. MeetUp.com
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25. Business Cards
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26. Write for Newspapers and Publications
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27. Volunteer
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28. Join the SBA Small Business Mentoring Program
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29. Write a Book
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30. Phone Calls
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31. Customer Marketing
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32. Hosting an Event
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33. Create a Branded Product
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34. Public Speaking
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35. Turning Cold Calls into Warm Calls
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36. Find Your Best Buyers
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37. Referral Program
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38. Networking
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39. Samples
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40. Be Entertaining
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41. Retail Partnerships
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42. Press Releases
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43. Car Detailing and Logos
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44. Coupons and Gift Vouchers
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45. Local Physical Marketing
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46. Donating to a Local Library
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47. Gift Bags
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47. Fundraising for Charity
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48. Write a Thank You Note
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49. Community Classes
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50. Postcards for Local Businesses
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51. Create a Controversial Policy
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52. Create a Documentary
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53. Direct Mail
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54. Flyers
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55. Handing Out Branded Apparel
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56. Create a Business Marking Research Project
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57. Radio and Media Appearances
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Special Facebook Group
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Connect with the Author
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About the Author
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One Last Thing…
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Earnings Disclaimer
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Why I Wrote This Book
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Chapter 1 - The System
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Chapter 2 - Systemize
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Chapter 3 - Automate
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Chapter 4 - Delegate
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Systemization Phase 1 - Research
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Systemization Phase 2 - Plan
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Systemization Phase 3 - Implement
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Systemization Phase 4 - Review
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Systemization Phase 5 - Repeat
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Chapter 5 - Solving the Big Problems after Systemization
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Chapter 6 - Ninja Business Tools and Tricks
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Connect with the Author
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About the Author
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One Last Thing…
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Earnings Disclaimer
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Why You Should Read This Book
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How This Book is Organized
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Chapter 1 - Email List Building Basics
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Chapter 2 - The Mindset of an Email Subscriber
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Chapter 3 - 11 Steps to Building an Email List
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Chapter 4 - Using Squeeze Pages to Build Your List Faster
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Chapter 5 - Building Your List and Getting Traffic
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Chapter 6 - Free, Low Cost and High-End Email Marketing Solutions
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Chapter 7 - Writing and Sending Emails to Your List
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Chapter 8 - Product Launches, Promotions and Swipe Copy
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Chapter 9 - Backing Up Your Email List and Other List Management Tips
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Connect with Tom
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Special Facebook Group
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About the Author
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One Last Thing…
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Disclaimer
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Introduction
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Chapter 1 - Why Perception
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Chapter 2 - Perception and Reality
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Chapter 3 - Define How You Want to Be Perceived
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Chapter 4 - But What If You are the Product?
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Chapter 5 - Think Differentiation
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Chapter 6 - How to Differentiate
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Chapter 7 - Amplifying Perception
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Chapter 8 - A Few Words about Marketing…
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Chapter 9 - Trendsetters
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Chapter 10 - BONUS! Perception in Your Personal Life
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Chapter 11 - Now, Make it Happen!
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About the Authors
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An Informational Audio Program by Bryan Heathman
