Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, Second Edition
- 9h 44m 6s
- Elizabeth Lotardo, Lisa Earle McLeod
- Gildan Media
- 2020
Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with more than 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue and makes employees happier, and it also explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.
In this Audiobook
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Chapter 1 - The Great Sales Disconnect
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Chapter 2 - How a Noble Sales Purpose (NSP) Changes Your Brain
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Chapter 3 - Why Profit is Not a Purpose
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Chapter 4 - Where Passion Falls Short
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Chapter 5 - The Leadership Question That Changes Everything
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Chapter 6 - Crafting Your Noble Sales Purpose
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Chapter 7 - Why Specificity is Sexy
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Chapter 8 - The Stories That Make Your NSP Stick
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Chapter 9 - Why Seemingly Sane People Resist Noble Purpose
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Chapter 10 - Making Your NSP More Than a Tagline
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Chapter 11 - The Customer Intelligence You Didn't Know You Needed
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Chapter 12 - Three Places Where Differentiation Goes to Die
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Chapter 13 - The Dirty Little Secret about Sales Training
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Chapter 14 - Using Technology to Humanize Customers
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Chapter 15 - How Fear Flatlines a Sales Team
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Chapter 16 - Sustaining the “High” of the Close
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Chapter 17 - Sales Meetings That Inspire Action (from Everyone)
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Chapter 18 - Noble Purpose Sales Coaching
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Chapter 19 - Training Your Frontline to Be Noble Purpose Sellers
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Chapter 20 - Incentivizing Purpose
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Chapter 21 - Winning Top Talent
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Chapter 22 - How to Keep Your NSP from Dying in Accounting
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Chapter 23 - Build a Noble Purpose Culture (and Have More Fun at Work)
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