Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

In this Audiobook

• AAA AUTO PARTS
• ACCOUNTABILITY
• ARTISTS CARE ABOUT THE ART
• BENCHMARKS = MEDIOCRITY
• BILLBOARDS THAT CHANGE
• BLUEGRASS AND THE CELLO PLAYER
• BON JOVI AND THE PIRATES
• BRAND MY CAR, BRAND ME
• BRANDING IS DEAD; LONG LIVE BRANDING
• A BRIEF HISTORY OF HARD WORK, ADJUSTED FOR RISK
• BURGERVILLE
• CAMP, MICKEY ROONEY, AND YOUR MARKETING PROBLEM
• CARLY NEVER HAD A CHANCE
• CHANGE JUNKIES
• CHRISTMAS CARD SPAM
• CLIFF CLIMBING (PLEASE DON'T FALL OFF)
• CLEAN FIRE TRUCKS
• CINGING TO YOUR JOB TITLE
• ARE YOU A CLOWN?
• WE ARE ALL CLUELESS
• THE PLIGHT OF THE CMO
• COMPETENCE
• COOKIES AND THE TECHNICAL IGNORANCE OF JOE SURFER
• COOKIES (THE OTHER KIND OF COOKIE)
• JUDGING A BOOK BY ITS COVER
• CRITICISM
• EVEN MORE ABOUT CRITICISM
• CURSIVE VERSUS TYPING
• A MODEST PROPOSAL FOR CUSTOMER SERVICE
• DAYLIGHT SAVING TIME
• DISRESPECT
• DO LESS
• DON'T GO TO BUSINESS SCHOOL
• DOUGHNUTS
• ECHO CHAMBER
• EGOMANIAC
• ENTHUSIASTS
• FEAR OF LOSS, DESIRE FOR GAIN
• HOW TO GET FEEDBACK
• HOW TO GIVE FEEDBACK
• FIFTY STATES FLAMETHROWERS, AND STICKY TRADITIONS
• FLUFFERNUTTER
• FOG CITY CHOCOLATE
• FREE PRIZE
• FUNCTIONALITY
• THE FUTURE ISN'T WHAT IT USED TO BE
• GMAIL
• GUILLOTINE OR RACK?
• HERSHEY (NO KISSES)
• HOTELS AND THE CHEAP FORTUNE COOKIE
• JETBLUE
• A JOB STRATEGY THAT MAKES YOU A LOSER
• JOBS FOR PURPLE COWS
• JUSTIN AND ASHLEY
• LATER IS NOT AN OPTION
• THE CHECK IS IN THE MAIL
• GETTING PEOPLE NOT TO SAY “MAYBE”
• MAYBE-PROOFING YOUR ORGANIZATION
• “MCJOB”
• MEASUREMENT INCREASES SPEED
• MEDIOCRITY
• MINNESOTA ISN'T AKRON
• MISSION
• MONOPOLIES AND THE DEATH OF SCARCITY
• MOUSE FLAVOR
• MYTHS
• NAMING
• EVEN MORE ON NAMING
• THE NEEDLE, THE VISE … AND THE BABY RATTLE
• DO THE NEVER
• NO SUCH THING AS SIDE EFFECTS
• ONLY
• OPEN BIG
• SO HOW MUCH WOULD YOU PAY TO BE ON OPRAH'S SHOW?
• OPTIMISM
• OPT-IN
• OSTRICH
• OXYMORONS
• PAINFULLY SIMPLE
• PERMISSION
• PEZ AND LITHUANIAN LANGUAGE RECORDS
• SUPERSTITIOUS PIGEONS
• THE PLACEBO AFFECT
• THERE ARE TWO WAYS TO CATCH A PLANE
• PLEDGE WEEK
• WHY I DON'T HAVE A PODCAST
• POILÂNE, REMEMBERED
• PROGRESS?
• PROMOTIONS
• PROSTITUTION
• PROVINCETOWN HELMET INSIGHT
• THE PROXIMITY EFFECT
• PURPLE
• QUALITY
• THE WRONG QUESTION
• REINFORCEMENT
• RELAX …, I MEAN, WORK ON THE DIFFICULT
• RESPECT AND THE FULLER BRUSH MAN
• RIFTING
• DOING THE RIGHT THING
• RSS
• PLAYING BY THE RULES
• SAFE IS RISKY
• SALES
• VISUALIZING THE SATIN PILLOW
• THERE'S A SHORTAGE OF SCARCITY
• SECRETS TO SUCCESS
• SHARP NEEDLE, BIG HAYSTACK
• SHORT WORDS AND THE KMART SHOPPERS
• SHORTCUTS
• SMALL IS THE BIG NEW
• SMALL IS THE NEW BIG!
• SODA (THEY EVEN MAKE MASHED-POTATO FLAVOR)
• SOY LUCK CLUB
• SPECTRUM—IS IT OURS OR THEIRS?
• START NOW—HURRY!
• SUBSCRIPTIONS
• TECHNORATI
• TELEVISION IS THE NEW NORMAL
• THEY DON'T CARE. THEY DON'T HAVE TO
• THINKING BIG
• TORCHBEARERS
• TRADITION!
• TRUST AND RESPECT, COURAGE AND LEADERSHIP
• THE TWO OBVIOUS SECRETS OF EVERY SERVICE BUSINESS
• UBIQUITY
• THE WEB IS UGLY
• VERBS (GERUNDS, ACTUALLY)
• DO YOU ACT DIFFERENTLY WHEN YOU'RE ON VIDEO?
• WHAT MAKES AN IDEA VIRAL?
• WAFFLES ARE ALWAYS ON THE MENU
• WEB DESIGNERS
• WHAT DID YOU DO DURING THE 2000s?
• WHAT THEN?
• WHO YOU KNOW DOESN'T MATTER
• WHO'S WHO?
• WHY (ASK WHY?)
• WOOT.COM AND THE EDGE
• WORDS
• WORKING CLASS
• WRAPPERS
• YAK SHAVING
• YOU ARE YOUR REFERENCES
• FAMOUS ZEBRA CAKE