Social Selling: Techniques to Influence Buyers and Changemakers

  • 6h 36m 50s
  • Matt Reynolds, Tim Hughes
  • Brilliance Publishing
  • 2019

The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

In this Audiobook

  • 1. Community and Tribalism
  • 2. Your Identity within Social Networks
  • 3. Talking to Strangers
  • 4. Controlling Influence
  • 5. The Mechanics of Traditional Sales
  • 6. Moving from an Analogue to a Social Mindset
  • 7. Selling the Idea of Social Selling and Measuring Success
  • 8. How to Use Technology to Your Advantage
  • 9. Digital Maturity
  • 10. Five Steps to Getting You Started