Social Selling: Techniques to Influence Buyers and Changemakers
- 6h 36m 50s
- Matt Reynolds, Tim Hughes
- Brilliance Publishing
- 2019
The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
In this Audiobook
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1. Community and Tribalism
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2. Your Identity within Social Networks
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3. Talking to Strangers
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4. Controlling Influence
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5. The Mechanics of Traditional Sales
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6. Moving from an Analogue to a Social Mindset
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7. Selling the Idea of Social Selling and Measuring Success
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8. How to Use Technology to Your Advantage
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9. Digital Maturity
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10. Five Steps to Getting You Started
