Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

  • 4h 14m 33s
  • Eddie Yoon
  • Recorded Books, Inc.
  • 2017

In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.

In this Audiobook

  • 1. Making Your Best Customers Better
  • 2. Simple, Speedy Strategies to Win: Great Snacks
  • 3. Breaking the Rules to Win: Easy Grocery
  • 4. Using Superconsumers to Create New Categories: American Girl
  • 5. Building Relationships
  • 6. Influencing Other Consumers
  • 7. Finding Opportunities and Aligning Your Organization
  • 8. Building a Culture