Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story

  • 10h 48m 8s
  • Peter Guber
  • The Random House Audio Publishing Group
  • 2011

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this audio book tells you how to do both.

In this Audiobook

  • Chapter One: It's the Story, Stupid
  • Chapter Two: Got Story?
  • Chapter Three: You've Got It!
  • Chapter Four: The Story That Runs Your Story
  • Chapter Five: Ready …
  • Chapter Six: Set …
  • Chapter Seven: Tell!
  • Chapter Eight: The Never-Ending Story
  • Chapter Nine: The Beginning …