The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

  • 6h 31m 3s
  • Roland Smart
  • Gildan Media
  • 2016

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.

In this Audiobook

  • Chapter 1: Why Marketing Needs to Adapt
  • Chapter 2: The Modern Marketer's Challenge
  • Chapter 3: Scaling Sales: Marketing and the Role of Automation
  • Chapter 4: The Rise of Agile
  • Chapter 5: A Snapshot of Leading Methods
  • Chapter 6: The Skinny on Scrum
  • Chapter 7: Kanban: Lean Meets Agile
  • Chapter 8: Implementing Agile: Key Considerations
  • Chapter 9: Implementing Agile: Common Objections
  • Chapter 10: Your North Star: The Agile Marketing Manifesto
  • Chapter 11: Integrating Marketing and Innovation with Agile
  • Chapter 12: Beyond Agile: More Methods to Link Marketing and Product Management with Innovation
  • Chapter 13: Beyond Agile: Marketing's Role in the Customer Experience
  • Chapter 14: From Deeper Customer Relationship to Richer Customer Experience
  • Chapter 15: Growth Hacking
  • Chapter 16: Lessons from the Collaborative Economy
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