The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
- 6h 31m 3s
- Roland Smart
- Gildan Media
- 2016
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
In this Audiobook
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Chapter 1: Why Marketing Needs to Adapt
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Chapter 2: The Modern Marketer's Challenge
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Chapter 3: Scaling Sales: Marketing and the Role of Automation
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Chapter 4: The Rise of Agile
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Chapter 5: A Snapshot of Leading Methods
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Chapter 6: The Skinny on Scrum
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Chapter 7: Kanban: Lean Meets Agile
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Chapter 8: Implementing Agile: Key Considerations
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Chapter 9: Implementing Agile: Common Objections
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Chapter 10: Your North Star: The Agile Marketing Manifesto
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Chapter 11: Integrating Marketing and Innovation with Agile
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Chapter 12: Beyond Agile: More Methods to Link Marketing and Product Management with Innovation
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Chapter 13: Beyond Agile: Marketing's Role in the Customer Experience
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Chapter 14: From Deeper Customer Relationship to Richer Customer Experience
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Chapter 15: Growth Hacking
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Chapter 16: Lessons from the Collaborative Economy
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