The Apple Way: 12 Management Lessons from the World's Most Innovative Company

  • 4h 25m 12s
  • Jeffrey L. Cruikshank
  • Recorded Books, Inc.
  • 2007

With more than 10 million iPods sold to date, an unprecedented 250 percent stock value increase in just one year, and a net income increase of 530 percent, Apple has skyrocketed to dizzying heights of success. But the ride has not always been smooth, and the company’s legendary cofounder, Steve Jobs, has seen it all. From its early unveiling of the unreliable, clunky $9,995 “Lisa” computer in 1983, to its recent staggeringly successful breakthrough product, the iPod, this company has not only reinvented itself many times over, but it also has revolutionized the entire computer industry. What are its secrets? Find out in The Apple Way.

In today’s fast-moving technology world, Apple has learned--often through hard-won wisdom--that you can’t do it by yourself, no matter how smart you are. Markets move quickly, technologies grow complex, and too many intelligent people invest too much time and money in innovation. The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve--including innovative product development, cutting-edge marketing strategies, sleek design and packaging, and a high-performance corporate culture. You’ll discover how Apple combines consistency with continuity and follow-through, and balances vision with practicality.

Follow Apple’s example and learn how to:

  • Make the customer king
  • Make the product king
  • Break the marketing mold
  • Build the learning organization

In this Audiobook

  • Chapter 1: Marvels and Margins
  • Chapter 2: Find the Future
  • Chapter 3: Take their Breath Away
  • Chapter 4: Guard the Family Jewels
  • Chapter 5: Keep your Friends (Reasonably) Close to you
  • Chapter 6: Keep your Promises
  • Chapter 7: Build the Cult
  • Chapter 8: Get it Out There
  • Chapter 9: Keep Your Cool
  • Chapter 10: Flog the Bad Guys
  • Chapter 11: Fix Your Leaders
  • Chapter 12: Fix Your Plan