The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top

  • 4h 4m 27s
  • John Warrillow
  • Gildan Media
  • 2021

Every owner must part with their business one day. Many will close their doors, realizing little for their life's work - while a select few will become fabulously wealthy.

The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of audiobooks by author John Warrillow on building value. The first, Built to Sell, encouraged small-business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.

In this Audiobook

  • Chapter 1 - Value is in the Eye of the Acquirer: An Introduction to the Art of Selling
  • Chapter 2 - The Secret to a Happy Exit: The Most Important Question Most Founders Never Answer
  • Chapter 3 - The Danger of Timing Your Exit: How to Decide When to Sell
  • Chapter 4 - The Slow Reveal: How to Keep Control of the Process
  • Chapter 5 - Fish Where They are Biting: How to Position Your Company to Be Acquired
  • Chapter 6 - Playing the Field: Understanding the Three Types of Acquirers
  • Chapter 7 - Building Your List: How to Identify a Potential Acquirer
  • Chapter 8 - The 5-20 Rule: How to Zero In on Your Natural Acquirer
  • Chapter 9 - The Tease: How to Attract Acquirers without Looking Desperate
  • Chapter 10 - Getting (Almost) Naked: How to Write a Confidential Information Memorandum
  • Chapter 11 - Keeping Your Secret: How (and When) to Tell Your Employees
  • Chapter 12 - What's Your Number? How to Calculate Your Bottom Line
  • Chapter 13 - Bidding War: How to Get Multiple Offers
  • Chapter 14 - You Set the Price, I'll Set the Terms: How to Drive a Great Deal
  • Chapter 15 - Earnout vs. Flameout: How to Structure Your Role Post-Sale
  • Chapter 16 - The Art of the Nudge: How to (Gently) Squeeze an Acquirer for More
  • Chapter 17 - The Freedom Paradox: How to Get Comfortable with Your Decision to Sell