The Burger King: A Whopper of a Story on Life and Leadership
- 11h 5m 4s
- Jim McLamore
- Recorded Books, Inc.
- 2020
A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King.
Inside, find out:
- How Burger King managed to create the worst advertising campaign of 1985
- What Burger King shares with Pitbull, Scarface, and Marco Rubio
- Why Wendy's founder Dave Thomas called McLamore an "American original"
McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.
But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.
In this Audiobook
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Chapter 1 - Early Life
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Chapter 2 - Cornell and the Navy
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Chapter 3 - YMCA & Colonial Inn
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Chapter 4 - Into the Soup
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Chapter 5 - Starting Out
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Chapter 6 - Into the soup…Again
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Chapter 7 - The Desperate Search for Capital
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Chapter 8 - The Whopper is Born
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Chapter 9 - Early Franchising
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Chapter 10 - We're on the Air
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Chapter 11 - The Race Begins
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Chapter 12 - Putting it in Gear
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Chapter 13 - Sniffing Around: The Booz Allen Visit
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Chapter 14 - Removing Obstacles
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Chapter 15 - Scrambling to Stay in the Lead
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Chapter 16 - The Decision to Join the Pillsbury Company
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Chapter 17 - Coming Aboard
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Chapter 18 - Fitting into the Corporate Mold
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Chapter 19 - Stepping Down
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Chapter 20 - Getting Adjusted
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Chapter 21 - Burger King Grows 1972-1988
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Chapter 22 - Hostilities from London
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Chapter 23 - The Battle for a Takeover
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Chapter 24 - Stumbling Blocks for Grand Met
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Chapter 25 - Getting Involved Again
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Chapter 26 - What's Next?
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Chapter 27 - Looking Back
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Chapter 28 - Conclusion
