The Commitment Engine: Making Work Worth It

  • 6h 17m 58s
  • John Jantsch
  • Gildan Media
  • 2013

Why are some companies able to continuously create committed fans and customers-the kind who are more than willing to pay a premium to be part of the brand-while others struggle to create a presence in the market?

In this Audiobook

  • 1: Clarity Over All
  • 2: Work as Craft
  • 3: The Kiln of Commitment
  • 4: An Inside Job
  • 5: The Purpose of a Business
  • 6: Every Business Is a Marketing Business
  • 7: Traits of a Fully Alive Business
  • 8: The Strategy Workshop
  • 9: A Culture of Shared Commitment
  • 10: Sharing Something Heroic
  • 11: Committed Beliefs
  • 12: Staff as Customer
  • 13: Commitment Planning
  • 14: Managing Committed Work
  • 15: Patterns of Committed Teaching
  • 16: Staff as Owner
  • 17: The Community Is the Business
  • 18: Sharing on Purpose
  • 19: Reverse Engineer Everything
  • 20: Teaching as Selling
  • 21: Building a Platform
  • 22: The Committed Way Revisited
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