The Conversion Code, 2nd Edition: Stop Chasing Leads and Start Attracting Clients

  • 8h 45m 35s
  • Chris Smith
  • Gildan Media
  • 2022

The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses.

In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.

In this book, you'll learn to:

  • Increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales
  • Generate an endless supply of high-quality leads from social media that are easy to convert into closed sales
  • Stop chasing leads and start attracting clients with amazing marketing and clever ads
  • Adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever
  • Differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.

About the Author

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.

Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.

Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.

In this Audiobook

  • Introduction: How I Created The Conversion Code
  • Chapter 1 - The Biggest Challenges Facing Marketing and Sales <Plus What Happens When You Crack The Conversion Code>
  • Chapter 2 - How to Use Your Website to Attract High-Quality Leads
  • Chapter 3 - How to Build Landing Pages That Capture High-Quality Leads
  • Chapter 4 - Blogging for Business <How to Write Blog Posts That Generate High-Quality Leads>
  • Chapter 5 - How to Optimize Your Content for Lead Generation, Social Media, and Search Engines
  • Chapter 6 - Advanced Facebook Marketing and Advertising Techniques That Generate High-Quality Leads
  • Chapter 7 - Using Google PPC <Awards> to Capture High-Quality Leads
  • Chapter 8 - How to Use Videos <and YouTube> to Attract and Convert Leads
  • Chapter 9 - How to Get the Most out of Twitter
  • Chapter 10 - How to Use Instagram to Attract High-Quality Leads <and Raving Fans>
  • Chapter 11 - It’s TikTok Time
  • Chapter 12 - How to Use LinkedIn for Maximum Impact <in Minimal Time>
  • Chapter 13 - Audio is Everywhere <How to Take Advantage of it>
  • Chapter 14 - Influencer Marketing Matters
  • Chapter 15 - Get the Most out of Your Marketing and Convert More Leads Using Retargeting
  • Chapter 16 - Amazing Sales Tools That Will Increase Your Lead Conversion Rate
  • Chapter 17 - Should You Use an ISA or an AI Chatbot to Follow Up with Leads?
  • Chapter 18 - How to Achieve the Highest Lead Conversion Rate Possible
  • Chapter 19 - How to Convert Leads Using Text Messages
  • Chapter 20 - How to Use Automated Email Campaigns to Convert Leads
  • Chapter 21 - Expert Email Marketing Tips That Build Your Brand and Convert Leads
  • Chapter 22 - How to Find and Convert the Hottest Leads Using User Tracking and Triggered Messages
  • Chapter 23 - Welcome to the Boiler Room
  • Chapter 24 - The Pre-Call Stalk
  • Chapter 25 - How to Have a Perfect First Minute on a Sales Call with a Lead
  • Chapter 26 - The Digging Deep Technique
  • Chapter 27 - How to Quickly Get a Lead to Trust You
  • Chapter 28 - Proactively Uncovering Objections
  • Chapter 29 - How to Start Closing Using the Five Yeses
  • Chapter 30 - The Perfect Sales Pitch
  • Chapter 31 - Exactly What to Say When You Transition from Pitching to Closing
  • Chapter 32 - How to Close
  • Chapter 33 - How to Overcome Objections
  • Chapter 34 - Preferred Additional Outcomes <What to Do When You Can’t Someone>
  • Chapter 35 - What to Say after They Say Yes
  • Chapter 36 - How to Get the People You Close to Send You High-Quality Referral Leads