The Experience Economy, Updated Edition
- 12h 12m 48s
- B. Joseph Pine II, James H. Gilmore
- Blackstone Audio, Inc. dba Blackstone Publishing
- 2012
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.
Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
In this Audiobook
-
Chapter 1 Welcome to the Experience Economy
-
Chapter 2 Setting the Stage
-
Chapter 3 The Show Must Go On
-
Chapter 4 Get Your Act Together
-
Chapter 5 Experiencing Less Sacrifice
-
Chapter 6 Work is Theatre
-
Chapter 7 Performing to Form
-
Chapter 8 Now Act your Part
-
Chapter 9 The Customer Is the Product
-
Chapter 10 Finding Your Role in the World
