The First Mile: A Launch Manual for Getting Great Ideas Into the Market

  • 4h 47m 59s
  • Scott D. Anthony
  • Recorded Books, Inc.
  • 2017

That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies.

In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation.

In this Audiobook

  • 1. The First Mile Problem
  • 2. Document What You Plan to Do
  • 3. Evaluate
  • 4. Focus
  • 5. Test, Learn, and Adjust
  • 6. The Experiment Cookbook
  • Part I Summary
  • 7. Overcoming Four First Mile Challenges
  • 8. Systems to Support Strategic Experimentation
  • 9. Leading in the First Mile
  • Parting Thoughts