The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit Leaders

  • 6h 50m 2s
  • Jeffrey Cain, Jeremy Beer
  • Gildan Media
  • 2019

In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.

The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.

In this Audiobook

  • Chapter 1 - Civil Society, Yes; Sheepskins on the Wall, No—or, the Cons of Being Pro
  • Chapter 2 - DIRT—Who Gives and Why?
  • Chapter 3 - The Wending Planner—or, It's the Organization, Man
  • Chapter 4 - Direct-Mail Prospecting—or, Where the Donors are
  • Chapter 5 - Cultivating Your Donor Garden—From Thank-Yous to House Files
  • Chapter 6 - Getting to Know You—Meetings, Donor Clubs, and Planned Giving
  • Chapter 7 - Assessing the Donor Party—and, Foundations are People, Too!