The Growth Advantage: A Business Blueprint for the Ultimate Competitive Edge

  • 8h 4m 8s
  • Bob Lisser
  • Blackstone Audio, Inc. dba Blackstone Publishing
  • 2022

Provides a blueprint for your company’s sustained and profitable growth.

Let’s face it: sustained business growth doesn’t just happen. Growth must be planned for and executed, cultivated from a strategic standpoint and applied tactically at the front line, led by the right people, and focused on the right objectives. The Growth Advantage provides a blueprint for sustained and profitable growth for any business. It is designed to help companies build the ultimate competitive edge. The book is broken into three parts that outline the Planning Advantage, the Execution Advantage, and the Company Advantage, which will help you align your company with its goals.

The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth through effective planning and solid execution. Listeners learn how their company can develop and sustain a blueprint for growth that guides company actions on a daily and weekly basis.

Combining elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps, Bob Lisser brings listeners along a journey that starts with a plan and ends with success.

About the Author

Bob Lisser is founder and president of Growth Advantage, a business consulting, public speaking, and training firm. He has worked in the field of business advising and training for more than twenty years and has nearly four decades of business experience to share with fellow leaders, owners, executives, and managers. He lives in Madison, WI.

In this Audiobook

  • Prologue
  • Chapter 1 - Create a Growth Culture
  • Chapter 2 - Commit to your Vital Goals
  • Chapter 3 - Be Specific
  • Chapter 4 - Make it Personal
  • Chapter 5 - Use Predictive Behaviors to Tell the Future
  • Chapter 6 - Do the Math
  • Chapter 7 - Talent Advantage: Obsess about Talent
  • Chapter 8 - Training Advantage: Invest in Training and Learning
  • Chapter 9 - Motivation Advantage: Master the Four Magic Motivation Questions
  • Chapter 10 - Accountability Advantage: Be Accountable to Accountability
  • Chapter 11 - Company Advantage: Invest in Your Company Advantage
  • Wrap-Up