The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

  • 6h 50m 54s
  • Richard Krevolin
  • Brilliance Publishing
  • 2015

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.

The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

In this Audiobook

  • Chapter 1 A New Story Vision
  • Chapter 2 Prof. K.'s Personal Brand Narrative
  • Chapter 3 Humans and Storytelling
  • Chapter 4 The Brand Narrative Manifesto
  • Chapter 5 Your Brand DNA
  • Chapter 6 Turning Your Brand DNA Into Your Brand Narrative
  • Chapter 7 Storytelling Fundamentals and Prof. K.'s Three-Step Narrative Development Process
  • Chapter 8 Prof. K.'s Storytelling Rules and Tools, Part 1—Structure, Structure, Structure
  • Chapter 9 Prof. K.'s Storytelling Rules and Tools, Part 2—Character and Dialogue
  • Chapter 10 Prof. K.'s Storytelling Rules and Tools, Part 3—The Fine Art of Revision
  • Chapter 11 Origin/Background Stories
  • Chapter 12 Mission/Purpose/Values Stories
  • Chapter 13 Knowledge-Information Based Stories
  • Chapter 14 Brand/Product Vision Myth
  • Chapter 15 Using Video to Share Your Story
  • Chapter 16 Social Media and Story Sharing
  • Chapter 17 Yeah. But if You Don't Tell it Right
  • Chapter 18 The Magic of Story


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