The Innovation Mindset: Eight Essential Steps to Transform Any Industry

  • 9h 53m 45s
  • Lorraine Marchand
  • Gildan Media
  • 2022

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?

Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.

About the Author

Lorraine Marchand is general manager of life sciences at IBM Watson Health and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and she cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School.

John Hanc writes for the New York Times, Smithsonian, Newsday, and Brain & Life. The author or cowriter of more than twenty books, he also teaches writing at New York Institute of Technology.

In this Audiobook

  • Introduction. How Sweet It Is: The Spark of a Great Idea
  • Chapter 1 - The First Law of Innovation: A Successful Innovation Must Solve a Problem
  • Chapter 2 - It’s the Law! One Great Innovation Starts with at Least Three Good Ideas: Here’s How to Find Them
  • Chapter 3 - We’re Rooting for Your MVP!
  • Chapter 4 - The Law of One Hundred Customers (They Can’t Be Wrong!)
  • Chapter 5 - Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process!
  • Chapter 6 - Developing Your Business Model and Plan
  • Chapter 7 - How Serial Entrepreneurs Increase Their Odds of Success
  • Chapter 8 - Coaxing Capital: No Innovation Without Communication
  • Chapter 9 - Execution and Exit: Managing Your Innovation and, If Necessary, Moving On
  • Chapter 10 - Unique Challenges Women Innovators Face and Why