The Lean Product Playbook: How To Innovate With Minimum Viable Products And Rapid Customer Feedback
- 9h 54m 50s
- Dan Olsen
- Gildan Media
- 2016
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
In this Audiobook
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Chapter 1: Achieving Product-Market Fit with the Lean Product Process
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Chapter 2: Problem Space versus Solution Space
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Chapter 3: Determine Your Target Customer (Step 1)
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Chapter 4: Identify Underserved Customer Needs (Step 2)
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Chapter 5: Define Your Value Proposition (Step 3)
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Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
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Chapter 7: Create Your MVP Prototype (Step 5)
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Chapter 8: Apply the Principles of Great UX Design
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Chapter 9: Test Your MVP with Customers (Step 6)
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Chapter 10: Iterate and Pivot to Improve Product-Market Fit
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Chapter 11: An End-to-End Lean Product Case Study
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Chapter 12: Build Your Product Using Agile Development
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Chapter 13: Measure Your Key Metrics
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Chapter 14: Use Analytics to Optimize Your Product and Business
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Chapter 15: Conclusion
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