The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

  • 7h 3m 58s
  • Josh Bernoff, Julie Ask, Ted Schadler
  • Gildan Media
  • 2014

Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context.

Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

In this Audiobook

  • 1. The Mobile Mind Shift: A World Transformed by Mobile Moments
  • 2. Master the IDEA Cycle: A Business Discipline for Winning in Mobile Moments
  • 3. Plan Your Mobile Engagement: Conduct a Mobile Moment Audit
  • 4. Measure the Mobile Mind Shift: Build the Mobile Moments That Your Audience Is Ready For
  • 5. The Sales Shift: Use Mobile Moments to Influence and Drive Commerce
  • 6. The Marketing Shift: Tap Mobile Moments to Acquire and Retain Customers
  • 7. The Product Shift: Enrich Connected Products through Mobile Moments
  • 8. The Business Model Shift: Mobile Moments Create New Business Models
  • 9. The Workforce Shift: Empower Employees in Their Mobile Moments
  • 10. The Platform Shift: Mobile Moments Require a New Technology Strategy
  • 11. The Process Shift: Transform Business Processes through Mobile Moments
  • 12. The People Shift: Engineer Mobile Moments with an IDEA Team
  • 13. The Future Shift: Mobile Moments Will Blanket the World