The Obvious: All You Need to Know in Business. Period.
- 3h 30m 14s
- James Dale
- Recorded Books, Inc.
- 2007
The secrets to success in business aren't secrets at all. They're obvious, so obvious that they've mostly been taken for granted or ignored-until now. We've all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be found in a fortune cookie as an MBA textbook. And the beauty of it is, regardless of the job-from sales rep to department head to CEO-the same principles yield the same results, and they're always effective. While all of Dale's advice is, well, obvious, it's implementation isn't. In The Obvious, Dale shares ways in which any businessperson can carry out these simple lessons and achieve success. -Show up. -Don't be a jerk. -Simple is better than complicated. -Tell the truth. (It's so rarely used, it's like a secret weapon.) -Bosses are not all idiots. -Don't look backward. There's nothing there. -Forgive and forget (or at least one out of two). -Trust someone besides yourself. -Start over tomorrow, but don't do it the same way. Entertaining, compelling, and commonsensical, The Obvious is all you need to know. Period.
In this Audiobook
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The Bottom Is a Good Place to Start
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There Are No Shortcuts
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Work Is a Challenge. Or It Should Be.
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It Is About Everyone but You
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Go on an Ego Diet
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The Credit Will Find You
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There's Something to This Golden Rule Thing
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The Bad Guys Make the Good Guys Look Better
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Play Fair—What a Concept
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You're Judged by the Company You Keep
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Shut Up
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Listen. Then Hear.
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You Can Learn a Lot from Great Listeners. And Bad Ones.
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It's OK to Be Ignorant. It's Not OK to Stay That Way.
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Ask. It's a Great Way to Find Out What You Don't Know.
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Don't Sell. Solve.
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Give People What They Want (Not What You Want Them to Want)
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Buying Is Selling
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The Customer Is Always Right…Even When She's Wrong
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You Can See More Clearly from a Distance
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Ahem. Pay Attention.
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Throw Out Your Mental Trash
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Extra Long Is for Suits, Not Meetings
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Don't Write in Ink (Fifty Percent of All Meetings Get Changed)
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Cut the Budget
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Cut Your Losses
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It's More Important to Do Business Than to Speak Business
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A Weasel Is a Rodent
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Mean What You Say
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There's No Such Thing as a Good Liar
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An Excuse Is Not a Reason
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Apologize
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Take Responsibility
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Whatever You Think, Think the Opposite
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Failure Is Good
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Change Happens
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Global Is the New Local
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Just Because Someone Is Rich Doesn't Make Him Smart
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You Have to Get Old. You Don't Have to Think Old.
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Life Isn't Fair. Get Over It.
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Consistency Beats a Hot Streak Every Time
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Don't Look Backward. There's Nothing There.
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Most Things Aren't as Serious as They Seem (But Some Are)
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Envy Is Ugly
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Grudges Are Stupid
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Forgive and Forget—or at Least One out of Two
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Ignore Titles, Especially Your Own
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Money Is a Tool, Not a God
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It's 0–0 Tomorrow
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Show Up
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Today Is a Good Time to Do Something
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Obsessive-Compulsive Isn't All Bad
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Patience Is a Virtue. So Is Impatience.
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Don't Take “No.” Press “O.”
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Work Is Not a Hobby
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Be the Boss. Don't Be Bossy.
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Take Boss 101. Learn from the Best and Worst.
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Hire Someone Smarter Than You
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Promote Someone Who Isn't Ready
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Trust Someone—Besides Yourself
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Firing Hurts—Or It Should
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Everyone Has a Boss—Even the Boss
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If You Wait for Things to Be Different, You're in for a Long Wait
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If You Have to Ask for a Raise, Quit
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Start Over Tommorrow—but Don't Do It the Same Way
