The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
- 5h 34m 52s
- Adrien Nussenbaum, Philippe Corrot
- Gildan Media
- 2023
Revolutionize your business with the power of marketplaces
In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the
Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn:
- How to turn the marketplace model into your business’ competitive advantage
- The make-or-break decisions for launching an industry-leading enterprise marketplace fast
- The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers
With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
About the Author
PHILIPPE CORROT is the co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20.
ADRIEN NUSSENBAUM is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations.
In this Audiobook
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Introduction: The Marketplace Imperative
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Chapter 1 - Our Marketplace Discovery
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Chapter 2 - Defining the Marketplace Opportunity for Retail
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Chapter 3 - The Marketplace Revolution Comes to B2B
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Chapter 4 - Designing Your Marketplace Strategy for Maximum Impact
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Chapter 5 - Make-or-Break Marketplace Best Practices at Launch and Beyond
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Chapter 6 - Feeding the Flywheel – Scaling Your Marketplace
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Conclusion: The Marketplace Revolution Rolls On
