The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation
- 6h 57m 48s
- David Robertson
- Recorded Books, Inc.
- 2017
Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.
In this Audiobook
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1 How Little Innovations Produce Big Results
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2 LEGO and Apple Computer: Masters of the Third Way
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3 The Four Decisions and Why They're Difficult
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4 Decision 1: What Is Your Key Product?
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5 Decision 2: What Is Your Business Promise?
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6 Decision 3: How Will You Innovate?
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7 Decision 4: How Will You Deliver Your Innovations?
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8 Lessons from an American Icon
