The Psychology of Advertising, Third Edition

  • 19h 40m 22s
  • Bob M. Fennis, Wolfgang Stroebe
  • Recorded Books, Inc.
  • 2021
This book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.