The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
- 7h 54m 8s
- Jeff Vanderwielen, John Izzo
- Berrett-Koehler Publishers
- 2018
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
In this Audiobook
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Introduction—Are You Ready for the Purpose Revolution?
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Chapter 1: The Purpose Advantage
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Chapter 2: First, Find Your Purpose
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Chapter 3: Brand Purpose from the inside Out
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Chapter 4: Why Most Leaders and Companies are Failing at Purpose
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Chapter 5: Every Leader Must Have a Purpose
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Chapter 6: Drive Job Purpose, Not Job Function
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Chapter 7: Get Hands-on Purpose
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Chapter 8: Create a Clear Line of Sight to Purpose
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Chapter 9: How to Win Talent in the Purpose Revolution
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Chapter 10: Eight Practices for Thriving in the Age of Social Good
