The Two But Rule: Turn Negative Thinking Into Positive Solutions

  • 6h 18m 20s
  • John Wolpert
  • Gildan Media
  • 2024

In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting hands-on guide to using the principles of Momentum Thinking to get you—and your organization—unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker.

You'll discover how to address common "but" complaints, like "But that's too expensive," or "But that won't work," at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find explanations for why a "but" statement should always be followed by another "but" statement; discussions of why "toxic positivity" and blind optimism can be just as harmful as constant naysaying; and step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel.

A can't-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems.

About the Author

John Wolpert has founded companies, R&D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in Harvard Business Review, Forbes, and the popular newsletter and podcast, But the title that describes him best is Seeker of Awesomeness. It’s a role that taught him not to ignore obstacles or hide from problems but to embrace them.

In this Audiobook

  • Introduction
  • Chapter 1 - Embracing Your But
  • Chapter 2 - No Buts Allowed
  • Chapter 3 - This Book Saved My But
  • Chapter 4 - Getting Your But in Shape
  • Chapter 5 - Advanced Butology
  • Chapter 6 - Bad Buts
  • Chapter 7 - The Social Life of Buts
  • Chapter 8 - Playing with Your But
  • Chapter 9 - Old Buts and New Buts
  • Chapter 10 - Putting Your But to Work
  • Chapter 11 - Managing Your But
  • Chapter 12 - You and Your But
  • Chapter 13 - Business Buts
  • Chapter 14 - Product and Technology Buts
  • Chapter 15 - Buts in Conflict
  • Chapter 16 - Saving the World...with Your But
  • Chapter 17 - The Rear End