The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath

  • 6h 28m 46s
  • Geoff Colvin
  • Gildan Media
  • 2009

As this historic downturn continues, managers are struggling to maintain profits, respond to customers, and lead their people. The old rules no longer apply.

But according to Geoff Colvin, one of America's most respected business journalists, even the scariest recession has an upside. Savvy managers can take practical steps to prevail now and come out stronger when the downturn ends.

Based on extensive interviews with global executives and other experts, Colvin synthesizes the ten most important guidelines for tough times.

In this Audiobook

  • ONE The Greatest Opportunity: Why this historic downturn is so rich with possibilities
  • TWO The New Normal: The strange story of how we got here and what it means
  • THREE Reset Priorities: The critical first response to a radically new reality
  • FOUR Protect Your Most Valuable Asset: It's your people—yet they're often valued the least
  • FIVE Engage the Outside World: All your relationships are changing—so take control of the process
  • SIX Reexamine Your Strategy and Business Model: The importance of knowing what you must change—and what you must not
  • SEVEN Manage for Value: Most companies don't—an error that can be fatal in this recession
  • EIGHT Create New Solutions for Customers' New Problems: You can do it in more ways than you may realize
  • NINE Price with Courage: Don't assume you have to mark down—it's riskier than you may think
  • TEN Get Fitter Faster: The right kind of operational discipline pays off powerfully in a recession
  • ELEVEN Understand All Your Risks: Seize this moment to take a broader view of what might go wrong in your business
  • TWELVE Don't Forget to Grow Yourself: Why this downturn is a unique opportunity for self-development
  • THIRTEEN For Next Time: Getting ready for the expansion to come—and, yes, for the recession after that


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