Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
- 5h 14m 54s
- John Hall
- Recorded Books, Inc.
- 2017
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter.
In this Audiobook
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Chapter 1: How your Consumers are Changing
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Chapter 2: What Consumers are Looking for in Brands they Trust
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Chapter 3: Building Relationships by Helping Others
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Chapter 4: Being Transparent and Likable
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Chapter 5: Remaining Consistent and Boosting Familiarity
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Chapter 6: Broadcasting Your Message Through Content
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Chapter 7: My Journey
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Chapter 8: The Golden Rule of Communication
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Chapter 9: Beyond the Marketing Department
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Chapter 10: Populating all Stages of the Consumer Journey Through Strategic Distribution
