Tribes: We Need You to Lead Us
- 3h 41m 51s
- Seth Godin
- Brilliance Publishing
- 2008
If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.
In this Audiobook
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Joel Spolsky is Changing the World
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Long, Strange Trip
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Tribes Used to Be Local
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In Search of a Movement
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Tribes aren't So Squishy Anymore
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How Was That Surah
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The Tribe inside
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The Opportunity
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Something to Believe in
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“How Was Your Day?” is a Question That Matters a Lot More than it Seems
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Why Should You Lead, and Why Now?
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Leadership isn't Management
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It's Good to Be the King
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Marketing Changed Everything
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Stability is an Illusion
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Partisans
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Making a Ruckus
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Leading from the Bottom
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The Greatful Dead … And Jack
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The Market Requires Change and That Requires Leadership
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What Does it Take to Create a Movement
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Improving a Tribe
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What Tribes Leave behind
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Anatomy of Movement
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Wikipedia
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Leading from the Bottom
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Crowds and Tribes
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Marketing Changes Everything but it Mostly Changes the Market
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The Difference between Average and Mediocre
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How Many Fans Do You Have?
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Twitter and Trust and Tribes and True Fans
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The Status Quo
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Initiative Equals Happiness
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Crobars
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Scott Beal's Party
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A Brief History of the Factory, Part I (The Beginning)
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A Brief History of the Factory, Part II (The End)
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Is it Really a Free Agent Nation?
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The “F” Word
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Thinking Your Way Out of the Fear
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The Peter Principle—Revisit it
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When it All Falls Apart
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Worth Critisizing
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Fear of Failure is Overrated
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The Cult of the Heretic
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Should They Built a Statue of You?
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The World's Best Coach
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Tider
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Tactics and Tools for Tightness
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Discomfort
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Followers
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Leaning in, Backing off, Doing Nothing
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Who Would You Hire?
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Participating isn't Leading
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Case Studies: CrossFit.com and Patientslikeme.com
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Three Hungry Man and a Tribe
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Curiosity
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The Plurality Myth
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The School Teacher Experiment
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The Virtuous Cycle vs. the Exclusive Tribe
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Most People Don't Matter So Much
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Does the Status Quo Ruin Your Day Every Day?
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They Burned Heretics at the Stake
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The Wrong Question
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The Baloon Factory and the Unicorn
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Leaders are Generous
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Don't Forget the Big Mac and the Microwave Oven
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Climbing Rocks
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Who Settles?
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Fear, Faith and Religion
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Religion Works Great but it Amplifies Faith
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Challenge Religion and People Wonder If You're Challenging Their Faith
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Switching Religions without Giving up Faith
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Faith is What You Do?
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Over the Top Underdog Bravery
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The Easiest Thing
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Take the Follow
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The Difference between Things That Happen to You and Things You Do
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Firmee Ability
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Leaders Go First
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Watching the Music Business Dying
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Don't Panic When the New Business Model isn't as Clean as the Old Model
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Ship Walking
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How Was Your Day?
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The Thermometers and the Thermostat
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Your Micro Movement
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That Building down the Street
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Every Tribe is a Media Channel
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How to Be Wrong?
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The Timing of Leadership
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The Reactionary Tribe
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Possibility of Risk
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When Tribes Replace What You Used to?
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Initiative
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Stuck on Stupid
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Mark Rovner, Nonprofit Heretic
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The Posture of a Leader
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Switching Tribes
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Not Now, Not Yet
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Understanding the Trick
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Criticising Hope is Easy
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The Naked Violinist
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Writing Songs That Spread
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The X Price
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Who Cares?
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The Elements of Leadership
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Understanding Charisma
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Ronald Reagan's Secret
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The Forces of Mediocrity
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How to Sell a Book (or Any New Idea)
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Hard Just Got Easy and Vice President
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Which Would You Prefer Trial or Error
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Positive Deviants
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The Obligation
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Real Leaders Don't Care
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The Big Yes
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Imagination
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Fears Protection
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Belief
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Why Not You, Why Not Now?
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The Perfect Fallacy
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Yahoo and the Peanut Butter Memo
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Case Study: No Kill
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The Look of the Leader
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What Exactly Should You Do Now?