Trust Agents, 10th Anniversary Edition: Using the Web to Build Influence, Improve Reputation, and Earn Trust

  • 8h 29m 16s
  • Chris Brogan, Julien Smith
  • Recorded Books, Inc.
  • 2020

The 10th anniversary edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking audiobook Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th anniversary edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.

Celebrating a decade in print, this New York Times best seller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of artificial intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance.

In this Audiobook

  • Chapter 1 - Trust, Social Capital, and Media
  • Chapter 2 - Make Your Own Game
  • Chapter 3 - One of Us
  • Chapter 4 - The Archimedes Effect
  • Chapter 5 - Agent Zero
  • Chapter 6 - Human Artist
  • Chapter 7 - Build an Army
  • Chapter 8 - The Trust Agent
  • Chapter 9 - What's Next