We are All Weird: The Myth of Mass and The End of Compliance

  • 2h 15m 17s
  • Seth Godin
  • Brilliance Publishing
  • 2011

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

In this Audiobook

  • Part 1: Capitalism, Industry and the Power of Mass—and Its Inevitable Decline
  • Part 2: The Four Forces for Weird
  • Part 3: The Gradual and Inexorable Spread of the Bell Curve