What to Ask: How to Learn What Customers Need but Don't Tell You

  • 4h 53m 17s
  • Andrea Olson
  • Gildan Media
  • 2022
In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.