What's the Future of Business: Changing the Way Businesses Create Experiences

  • 4h 7m 21s
  • Brian Solis
  • Gildan Media
  • 2014

What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism.

In this Audiobook

  • 0 TOTAL RECALL
  • 1 SORRY, WE'RE CLOSED HOW TO SURVIVE DIGITAL DARWINISM
  • 2 THE JOURNEY OF BUSINESS TRANSFORMATION
  • 3 MEET THE NEW GENERATION OF CUSTOMERS GENERATION C
  • 4 THE NEW CUSTOMER HIERARCHY
  • 5 THE DIM LIGHT AT THE END OF THE FUNNEL
  • 6 THE ZERO MOMENT OF TRUTH
  • 7 THE ULTIMATE MOMENT OF TRUTH
  • 8 OPENING A WINDOW INTO NEW CONSUMERISM
  • 9 THE DYNAMIC CUSTOMER JOURNEY
  • 10 INSIDE THE ELLIPSE EMBARKING ON THE DYNAMIC CUSTOMER JOURNEY
  • 11 IMPROVING THE UMOT TO OPTIMIZE THE ZMOT
  • 12 THE SIX PILLARS OF SOCIAL COMMERCE: UNDERSTANDING THE PSYCHOLOGY Of ENGAGEMENT
  • 13 THE IMPORTANCE OF BRAND IN AN ERA Of DIGITAL DARWINISM
  • 14 WHY USER EXPERIENCE CRITICAL TO CUSTOMER RELATIONSHIPS
  • 15 INNOVATE OR DIE
  • 16 THE DILEMMA'S INNOVATOR
  • 17 THE HERO'S JOURNEY
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