What's the Future of Business: Changing the Way Businesses Create Experiences
- 4h 7m 21s
- Brian Solis
- Gildan Media
- 2014
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism.
In this Audiobook
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0 TOTAL RECALL
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1 SORRY, WE'RE CLOSED HOW TO SURVIVE DIGITAL DARWINISM
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2 THE JOURNEY OF BUSINESS TRANSFORMATION
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3 MEET THE NEW GENERATION OF CUSTOMERS GENERATION C
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4 THE NEW CUSTOMER HIERARCHY
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5 THE DIM LIGHT AT THE END OF THE FUNNEL
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6 THE ZERO MOMENT OF TRUTH
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7 THE ULTIMATE MOMENT OF TRUTH
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8 OPENING A WINDOW INTO NEW CONSUMERISM
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9 THE DYNAMIC CUSTOMER JOURNEY
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10 INSIDE THE ELLIPSE EMBARKING ON THE DYNAMIC CUSTOMER JOURNEY
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11 IMPROVING THE UMOT TO OPTIMIZE THE ZMOT
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12 THE SIX PILLARS OF SOCIAL COMMERCE: UNDERSTANDING THE PSYCHOLOGY Of ENGAGEMENT
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13 THE IMPORTANCE OF BRAND IN AN ERA Of DIGITAL DARWINISM
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14 WHY USER EXPERIENCE CRITICAL TO CUSTOMER RELATIONSHIPS
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15 INNOVATE OR DIE
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16 THE DILEMMA'S INNOVATOR
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17 THE HERO'S JOURNEY
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