Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

  • 7h 6m 55s
  • Nick Liddell, Richard Buchanan
  • Kogan Page
  • 2019

Wild Thinking will provide listeners with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.

Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox, and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.

It's hard to keep up and stand out in constantly growing and changing markets. To succeed, you need absolute clarity about what your brand and business offers; it's time to break the rules.

In this Audiobook

  • Chapter 1 - Who or What is Your Brand's Nemesis?
  • Chapter 2 - What Wakes Your Brand Up at 4am?
  • Chapter 3 - Is Your Role to Make People Want Things or Make Things People Want?
  • Chapter 4 - You Can Choose Between Having a Great Culture and a Brilliant Strategy: Which Do You Opt for?
  • Chapter 5 - What Role Does Kindness Play in Your Work?
  • Chapter 6 - What's the Most Offensive Word in the World in Relation to Your Brand?
  • Chapter 7 - What Kind of Higher Human Need is Your Brand Responding to?: Friendship? Belonging? Calm? Confidence? Love?
  • Chapter 8 - Outside the World of Business, Where Do You Look for Inspiration?
  • Chapter 9 - What Could You Eliminate from Your Business Today That You Suspect No One Would Miss?
  • Chapter 10 - Is it More Important for Your Business to Be Reliable or Innovative?
  • Chapter 11 - What Would Be Worse: Customers Not Taking Your Brand Seriously or Finding You Boring?
  • Chapter 12 - Do Your Colleagues See Your Brand the Same Way as Your Customers?
  • Chapter 13 - Which of Your Brand's Flaws Have You Learned to Ignore?
  • Chapter 14 - Should Parents Give Children What They Need or What They Want?: Does the Same Logic Apply When it Comes to Giving Your Customers What They Ask For?
  • Chapter 15 - If Your Brand Took a Lie Detector Test, the Most Nerve-Racking Question Would Be…
  • Chapter 16 - What Does the Word ‘Quality’ Mean in the Context of Your Brand? Would Your Competitors Define it Differently?
  • Chapter 17 - You are Called in to Perform a Pre-Mortem on Your Brand: You Predict the Cause of Death Will Come from…
  • Chapter 18 - How Often Do You Embark on Projects Where You Feel Real Anxiety and Uncertainty about the Outcome?
  • Chapter 19 - What Disappoints You Most about Your Competitors?
  • Chapter 20 - What Do Customers Mistakenly Believe about Your Industry?: What Can You Do to Change That?
  • Chapter 21 - Which Other Businesses are You Secretly a Little Bit Jealous of?
  • Chapter 22 - Does Your Team Operate Like an Orchestra or an Improvisational Jazz Band?
  • Chapter 23 - You are at a Party and Overhear Someone Denigrating Marketing as No Better Than Exploitation: How Do You Feel?
  • Chapter 24 - What's the Smallest Detail You Can Think of That Makes the Biggest Difference to How Your Brand is Perceived?
  • Chapter 25 - Do You Have Enough Fun at Work?