Winning on Purpose

  • 8h 37m 17s
  • Darci Darnell, Fred Reichheld, Maureen Burns
  • Gildan Media
  • 2022

Can your company win by embracing a higher purpose? Yes - and this book tells you how.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule - loving customers - at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits."

Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time - and your indispensable guide to making NPS the key to your own company's success.

In this Audiobook

  • Introduction - Know Your Purpose: Then Live It
  • Chapter 1 - Lead with Love: The Unbeatable Purpose
  • Chapter 2 - Aim for Greatness: Everybody Can Be Great
  • Chapter 3 - Love Your Customers: The Quintessence of Customer Capitalism
  • Chapter 4 - Inspire Your Teams: To Embrace a Life of Meaning and Service
  • Chapter 5 - Respect Your Investors: They Win Only When Your Customers Are Loyal
  • Chapter 6 - Honor the Golden Rule: But First, Understand It
  • Chapter 7 - Be Remarkable: Not Merely Satisfactory
  • Chapter 8 - Be Persistent: Build Culture-Reinforcing Systems
  • Chapter 9 - Be Humble: Net Promoter 3.0 and Beyond