Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

  • 8h 45m 33s
  • Elizabeth King, Lou Imbriano
  • Recorded Books, Inc.
  • 2012

During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat.

Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success.

In this Audiobook

  • Chapter 1: Transactional Versus Relationship Marketing Model
  • Chapter 2: Consumer Affinity: Making Fans of Your Customers
  • Chapter 3: Building Revenue-Generating Extensions
  • Chapter 4: Delivers
  • Chapter 5: The Ten Commandments Of Relationship Building
  • Chapter 6: Creating Memorable Moments
  • Chapter 7: Build, Don't Sell
  • Chapter 8: Revenue Generation: the New Business Funnel
  • Chapter 9: Don't Spike the Ball on the Five-Yard Line