Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
- 7h 16m 54s
- Jonas Sachs
- Brilliance Publishing
- 2013
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
In this Audiobook
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1. The Story Wars Are All Around Us
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2. The Five Deadly Sins
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3. The Myth Gap
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4. Marketing's Dark Art
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INTERLUDE: A Creation Myth for Marketers
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5. Tell the Truth, Part I: The Art of Empowerment Marketing
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BASIC TRAINING: Identifying Your Values
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6. Tell the Truth, Part II: The Hero's Journey
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BASIC TRAINING: Designing Your Core Story Elements
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7. Be Interesting: Freaks, Cheats, and Familiars
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BASIC TRAINING: Generating Your Stories
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8. Live the Truth
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