Yes! 50 Scientifically Proven Ways to be Persuasive

  • 11m 22s
  • Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin
  • Skillsoft
  • 2017
Yes! offers proven techniques to enhance your communication skills and to ethically influence people to move in your direction. In this Review, we discuss the salient points of the book based on our interpretation of its contents.

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