Zilch: The Power of Zero in Business

  • 6h 40m 15s
  • Nancy Lublin
  • Gildan Media
  • 2010

After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now finds the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less-but how?

Learn to:

  • Motivate and retain good people without offering huge financial incentives
  • Use the power of bartering to leverage every asset and minimize your liabilities
  • Create cherished brands without throwing money at studies and focus groups
  • Market your goods or service without paying a penny

In this Audiobook

  • 1: Do More with Less Cash to Throw at People
  • 2: Do More with Your Brand
  • 3: Do More with Your External People
  • 4: Do More by Asking Smart
  • 5: Do More for Customers
  • 6: Do More with Your Board
  • 7: Do More with Your Staff
  • 8: Do More with Your Story
  • 9: Do More with Your Finances
  • 10: Do More by Bartering with Zero
  • 11: Do More with Innovation
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