360-Degree Feedback

  • 3h 58m
  • Peter Ward
  • CIPD Enterprises
  • 1997

Effective corporate initiatives and processes are the bedrock of successful organisations; Developing Practice provides managers with essential frameworks to identify formulate and implement the best policies and practice in the management and development of people. Traditional performance appraisal involves bosses assessing their staff. Yet the people who actually work with us--peers, subordinates, suppliers and customers--can often provide far more accurate and useful insights into our strengths, weaknesses and scope for development...

Organisations tap into these vital sources of information through 360-degree feedback, a process originally developed by NASA to evaluate their space programmes. In this pioneering book, consultant Peter Ward--who introduced the technique to Tesco--explains its advantages over other assessment methods and offers detailed practical guidance on implementation. He examines in turn

  • where, why and how to adopt 360-degree approaches
  • designing, customising or buying in questionnaires
  • planning, piloting and validating a new project
  • transforming raw new data into effective reports
  • presenting the results and facilitating change
  • issues of confidentiality and the link with reward
  • lessons in best practice from leading organisations such as the AA, Arco, National Grid and Total

Introducing 360-degree feedback can loosen up a rigid corporate culture and cast light on the vital process factors--teamwork, communications, decision making and morale--that underlie long term business success. The essential principles are set out in this book.

About the Author

Peter Ward is a graduate in modern languages in Durham University. After taking his degree he held a number of human resource positions in the motor industry, including management training manager at Chrysler UK, international training manager at Leyland/Jaguar, and engineering personnel manager at Austin Rover.

In 1985 he began work as group training director with Tesco, into which he introduced 360-degree feedback for the training of store managers. He is now a partner at Ward Dutton Partnership, which specializes in human resource assessment and development and in quality management.

Since setting up the firm with John Dutton in 1991 Peter has led the development work on 360-degree feedback. Among his other assignments, he is the technical director of the Coca-Cola Retailing Research Group and provides consultancy services for several major organizations in industry, commerce and public services.

In this Book

  • What is 360-Degree Feedback?
  • A Comparison between 360-Degree and Other Measurement Tools
  • The Uses and Applications of 360-Degree Feedback
  • Questionnaire Design
  • Validation and Piloting
  • Data Collection, Report Formats and Report-Processing
  • Facilitation and Action-Planning
  • Planning and Implementing a 360-Degree Feedback Project
  • The Future
  • The Automobile Association
  • ARCO
  • Total Oil Marine PLC
  • PRC/Litton Industries
  • London Borough of Croydon
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