7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

  • 3h 22m
  • Scott McKain
  • McGraw-Hill
  • 2014

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. Set high expectations--then, exceed them!
  2. Delivering what helps the customer . . . helps you.
  3. Customers are people--so, personalize the experience.
  4. Think logically--then act creatively and consistently.
  5. Make the customer the star of your show!
  6. Help your customers to come back for more.
  7. Creating joy for your customer will make your work--and life--more joyful!

If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on "internal customers"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go.

About the Author

SCOTT McKAIN has been recognized as an authority on creating marketplace distinction and delivering extraordinary customer experiences. He was named by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter, and was named by GenJuice along with Biz Stone and Mark Zuckerberg as one of the "top 25 for young professionals to follow on social media." McKain teaches how to sell uniquely and serve remarkably.

A globally popular keynote speaker on organizational and professional differentiation in a hyper-competitive marketplace and delivering the Ultimate Customer Experience ®, McKain is Chairman of the Distinction Institute and member of the Professional Speakers Hall of Fame.

In this Book

  • 7 Tenets of Taxi Terry—How Every Employee Can Create and Deliver the Ultimate Customer Experience
  • Letter
  • Introduction
  • My Ride With Taxi Terry
  • The First Tenet—Set High Expectations and Then Exceed Them
  • The Second Tenet—Delivering What Helps the Customer Helps You
  • The Third Tenet—Customers Are People, So Personalize Their Experience
  • The Fourth Tenet—Think Logically and Then Act Creatively and Consistently
  • The Fifth Tenet—Make Your Customer the Star of the Show
  • The Sixth Tenet—Help Your Customers Come Back for More
  • The Seventh Tenet—Creating Joy for Your Customer Will Make Your Work—and Life—More Joyful
  • I’m Not Done Yet
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