A Field Guide to Usability Testing
- 45m
- Smashing Magazine
- Smashing Magazine
- 2013
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This book provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.
In this Book
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The Ultimate Guide to A/B Testing
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Multivariate Testing in Action—Five Simple Steps to Increase Conversion Rates
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15 Essential Checks Before Launching Your Website
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Test Usability by Embracing Other Viewpoints
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Multivariate Testing 101—A Scientific Method of Optimizing Design
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Comprehensive Review of Usability And User Experience Testing Tools
